// Mahajan Imaging //
How SEO and CRO Delivered a 7× Conversion Increase in Healthcare
BRAND OVERVIEW
Mahajan Imaging & Labs
Mahajan Imaging & Labs is a trusted diagnostic and imaging brand offering advanced medical testing and accurate diagnostics. With a strong presence across physical centres and a growing digital footprint, the brand supports patients and doctors with reliable reports, modern technology, and timely care.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
How SEO and CRO Delivered a 7× Conversion Increase in Healthcare
SERVICES
SEO
Problem Statement
01.
High-Intent but Competitive Search Landscape
Diagnostic and test-related keywords carry strong booking intent but face intense competition, requiring precise targeting to capture the right users.
02.
Local and Generic Keyword Balance
The brand needed to rank for both generic diagnostic searches and specific test-related keywords without losing local relevance.
03.
Offline Trust, Limited Online Brand Growth
While Mahajan Imaging & Labs had strong offline recognition, brand search visibility on Google was not scaling at the same pace.
The Solution
We built an SEO-led growth framework that positioned Mahajan Imaging & Labs as a reliable, patient-first diagnostic partner while improving discoverability for individual tests and services.
01.
Keyword Mapping to Test and Service Pages
Each diagnostic test and imaging service was mapped to high-intent keywords, covering both generic diagnostic terms and specific test-related searches.
02.
On-Page SEO Optimisation
Meta titles, descriptions, headers, and page content were written to align with user intent while maintaining medical accuracy and trust.
03.
Conversion-Focused Page Design
Dedicated landing pages were created for key tests, supported by A/B testing to improve appointment bookings and reduce drop-offs.
04.
Content and Link Building Strategy
User search trends were analyzed to create educational blog content, supported by quality backlinks around high-volume diagnostic keywords.
Results
Strong Organic Growth for Diagnostic Keywords
Achieved a 90 per cent increase in organic traffic for generic and test-related searches within the first six months.
Significant Lift in Conversions
SEO-driven landing pages and CRO efforts resulted in a 7x increase in conversions.
Brand Search Expansion
Brand-related searches grew by 200 percent, reflecting increased visibility and trust on Google.
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With a search-first SEO strategy and focused keyword execution, we transformed Mahajan Imaging & Labs’ digital presence into a high-performing acquisition channel. By aligning diagnostic expertise with user intent, we ensured that patients searching for tests found clear, credible, and conversion-ready pages. The website now works as both a discovery platform and a booking engine, supporting continued growth in organic traffic, brand visibility, and patient engagement.